Our Work

Canopy Planet

Pack4Good

ABOUT THE PROJECT

Pack4Good reveals the staggering 3.1 billion trees that are lost each year to paper packaging.

The campaign advocates for sustainable solutions to protect our forests and biodiversity and to ensure the world’s Ancient and Endangered Forests aren’t cut down to package your next delivery.

Directors

Sil van der Woerd & Jorik Dozy

Producer

Tilly Compton

VFX Director

TimSmit

Paper is better, right?

When it comes to packaging, we all know plastic is bad. Paper, however, enjoys a much better reputation. But for every paper straw, cup, food container, or bag, trees are being cut. Not just a few, but a whopping 3.1 billion each year for the paper packaging industry.


Many believe this isn't a big problem because trees are replanted. In reality, many trees are still sourced from wild, ancient forests rather than planted sites. Furthermore, planted forests are monocultures that support very little biodiversity, making them vulnerable to disease. Once these planted forests are cut, their sites are destroyed, and take another 20+ years to regrow.

"In the face of our climate crisis, every industry must transition towards zero-impact, sustainable solutions. Making packaging from agricultural residues and discarded food waste instead of living trees, is a perfect example."

Directors Sil van der Woerd & Jorik Dozy

3.1 Billion Trees

What does the volume of 3.1 billion trees used annually by the paper industry look like? It's hard to say. Trees vary in size, and do we count just the trunks or also the branches?


When considering how to best visualize this volume, we felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems, providing habitats for animals, producing clean water, and generating the oxygen we breathe.


To emphasize their role as living entities, we visualized the various types of CGI trees seen in the film, complete with branches and leaves. Together, they form a slow, elegant avalanche creeping through the streets of London, overwhelming yet graceful.