Pack4Good

When it comes to packaging, we all know plastic is bad. Paper, however, enjoys a much better reputation. But for every paper straw, cup, food container, or bag, trees are being cut. Not just a few, but a whopping 3.1 billion each year for the paper packaging industry.

Many believe this isn't a big problem because trees are replanted. In reality, many trees are still sourced from wild, ancient forests rather than planted sites. Furthermore, planted forests are monocultures that support very little biodiversity, making them vulnerable to disease. Once these planted forests are cut, their sites are destroyed, and take another 20+ years to regrow.

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What does the volume of 3.1 billion trees used annually by the paper industry look like? It's hard to say. Trees vary in size, and do we count just the trunks or also the branches?

When considering how to best visualize this volume, we felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems, providing habitats for animals, producing clean water, and generating the oxygen we breathe.

To emphasize their role as living entities, we visualized the various types of CGI trees seen in the film, complete with branches and leaves. Together, they form a slow, elegant avalanche creeping through the streets of London, overwhelming yet graceful.