The fashion apocalypse is coming in Woolmark’s new ad - Creative Review
Wear Wool, Not Waste made for The Woolmark Company is on Creative Review.
An excerpt from the article:
People want their clothes to last – or at least for as long as they still own them. But when throwaway clothing is literally thrown away, it lasts far longer than most people could imagine. Research shows that synthetic fabrics such as polyester could still be intact for hundreds of years, which is a rather big problem when you consider the vast quantities already piling up in landfills.
The ad was directed by Sil van der Woerd and Jorik Dozy, otherwise known as Studio Birthplace, who worked with Woolmark on a film in 2022, following on from powerful environmental campaigns for organisations like Greenpeace.
“The extraordinary VFX team skilfully animated the disheartening surge of synthetic garments, a stark reminder of our daily environmental impact on our planet,” the directors said.
The full article can be read here.
Learn More:
Watch 'Wear Wool, Not Waste' here.
