Woolmark dresses up synthetic garments as zombie-like invasion - Campaign
Our film for The Woolmark Company's 'Wear Wool, Not Waste' is Campaign's Ad of the Day.
An excerpt from the article:
The film dramatises the long-lasting impact of synthetic garments by portraying them as a "zombie invasion", symbolising how these materials continue to haunt the planet.
Synthetic fabrics, which were introduced fewer than 200 years ago, are predicted to make up 73% of global fibre production by 2030.
Many polyester products, a common synthetic material, can persist in landfills for more than 200 years.
The full article can be read here.
Learn More:
Watch 'Wear Wool, Not Waste' here.
