Out now - Greenpeace's 'World On Fire: Agroecology', the final episode of our docu-series that unveils the ravaging destruction of Brazil’s ecosystems, driven by a financial system rigged against nature and humanity.
'World On Fire: Agroecology' follows Mr. Nene, a smallholder farmer who has adopted agroecological practices. Despite family farmers like Mr. Nene comprising 75% of Brazil’s rural establishments, only 15% of them can access government-backed credit, while 84% goes to large agribusinesses, according to Plano Safra.
Brazil's agricultural support system reveals a troubling inequity: large agribusinesses receive the majority of government resources and assistance, while smallholder farmers receive minimal support. Worsening this imbalance, fires—often ignited by medium and large farms—cause severe damage to the land, climate, and surrounding communities.
This docu-series is part of 'Defund Nature Destruction Now', a multi-year, international campaign for which we created many different assets including the film 'MoneyTrees', animated key visuals and a brand identity.
The campaign launched worldwide with the participation of many Greenpeace offices including Brazil, Indonesia, The Netherlands and many others. In tandem with the film and digital assets, real-life demonstrations and actions were organized to gain attention.
Learn More:
Watch 'World On Fire: Agroecology' here.
