Out now: The Woolmark Company's 'Wear Wool, Not Waste' campaign
The Woolmark Company's 'Wear Wool, Waste' campaign is the latest collaboration between Studio Birthplace, Park Village and 20 Something London for The Woolmark Company that aims to educate consumers on the lifespan of their synthetic clothes by tapping into the zombie-horror phenomenon.
People want their clothes to last – or at least for as long as they still own them. But when throwaway clothing is literally thrown away, it lasts far longer than most people could imagine.
Research shows that synthetic fabrics such as polyester could still be intact for hundreds of years, which is a rather big problem when you consider the vast quantities already piling up in landfills.
In this exciting follow up to 'Wear Wool, Not Fossil Fuel', we visualize this unnaturally long lifespan as a zombie horror and showcase pure wool products as a more sustainable alternative.
Learn More:
Watch 'Wear Wool, Not Waste' here.
