Little Black Book: "Wear Wool, Not Waste"

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September 24, 2024
Little Black Book: "Wear Wool, Not Waste"

Items of Clothing Run Through the Street for Woolmark's Environmentally-Focussed Campaign - Little Black Book

We're delighted to announce that our work is on Little Black Book again, this time for 'Wear Wool, Not Waste', the campaign film we created for The Woolmark Company.

An excerpt from the article:

Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the world’s most recycled apparel fibre.

The campaign comes at a time when legislative changes are being introduced to curb the rise in throwaway fashion culture, which has been driven by cheap, synthetic clothing.

The full article can be read here.

Learn More:

Watch 'Wear Wool, Not Waste' here.