In Praise of Production: A Reflection of Woolmark on Shots

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March 9, 2022
In Praise of Production: A Reflection of Woolmark on Shots

'We open on a remote village...'; easy to write, tough (sometimes very tough) to film.


Elliott Starr, Head of Copy at 20something, reports from a shoot in South Africa and considers the regular challenges faced by production partners.

A excerpt from the article:

The purpose of a shoot is to turn our scribbles-come-scripts-come-decks into reality. Of course, depending on the job, you might not be making a film per sé but, chances are, you're making and capturing something.

That something requires cameras to roll. That requires everything set up, and every specialist able to focus on their specialism. And that requires the effort of every single person on set.

This South African shoot's environment and conditions really drive that home. Park Village and the local production company, Silver Lining, have assembled a crack squad here.

Without said squad, this shoot would, without doubt, collapse like a flannel umbrella.

The full article can be read here.